How does Cullum Homes remain at the top of luxury home market?

Cullum Homes/AZBigMedia

AZBigMedia

Cullum Homes has understood the luxury homebuyer for decades, even in the thick of the Great Recession. Having pioneered the lock-and-leave lifestyle with the swanky Village at Paradise Reserve when almost all home building had come to a standstill, the developer recognized the trend toward downsizing and the desire for a new home in one of the most sought-after Valley locations. Today, only five of the original 32 exclusive, guard-gated home sites remain, once again proving why Cullum Homes is one of the top custom builderss in the Valley.

“We broke ground in 2010 when there were very few new homes Valleywide and we were the only new homes in the luxury market,” said President Rod Cullum. “The real estate market was very cautious and apprehensive. A lot of people thought we’d go out of business before we got them done. But it was all very analytical. We believed there was a void in the market. As soon as we finished the models we had six sales. It was a ‘touch it, feel it’ situation. Clients had to see what they were getting in price, views and lifestyle.”

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