Company uses web app to build quick, affordable custom homes

Starting at $179K, a Sundog-Express home hits a market sweet spot with the help of a digital, interactive tool.

By Leah Demirjian | Builder

In North Carolina, Sundog Homes is changing the game on the custom home-building process. With a new office and planned showroom in Asheville, the company gears its business toward buyers that are interested in a custom home, but are on a budget and need a quick turnaround. To expedite the process, the company has implemented an interactive web tool that allows potential customers to add the features and spaces they would like, make notes directly on the plan, and immediately receive an estimate.

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