School choice group’s ad campaign not to sway voters, spokesman says

The photo array above is a screenshot of a 30-second commercial fuded and aired by the Libre Initiative.

By Howard Fischer | Capitol Media Services via Arizona Capitol Times

A nonprofit funded at least in part by the Koch brothers is financing a six-figure TV campaign that a spokesman said is designed to “educate” Arizonans about school choice.

But Brian Faughnan said it isn’t designed to sway votes on a measure on next year’s ballot over the future of universal vouchers.

A commercial already up and running features what are billed as “Arizona moms” talking to the camera about the various options available, including traditional public schools, charter schools, private education and home schooling. In each case, the women say what makes that possible is “education choice.”

Faughnan said the campaign is “specific to Arizona,” — at this point confined to the Phoenix TV market — saying the idea is to inform residents about the options available to them “and the virtues of school choice policies or education freedom policies.”

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