The crown jewel of golf no longer has a Tiger in its tank

But it does have millennials, the crown jewel of marketing

By Phil Riske | Senior Reporter/Writer

From the Rose Law Group Reporter Growlery

Did you notice CBS began promoting the Masters Tournament around Christmas? Set among the azaleas of Augusta, Georgia the Masters is held in April.

I think I know why CBS began its promotions so early and will saturate the airways closer to the event.


Viewership has and will be down because Tiger Woods, who played in 20 straight Masters, will not be eligible this year (unless he receives a special invitation) because he has no wins since 2013, albeit he has missed several seasons because of injuries.

And it could be CBS is trying to appeal to millennials.

But let’s talk about fair-weather golf fans, those who won’t watch the tournament because Tiger’s not it in.

How unfair to the dozens of golfers who have played their hearts out —many of them millennials — to qualify for the prestigious event and who play better than Tiger.

Golf is not one person, but media tend to make it so, just as they do with basketball and LeBron James.

Is the mystique and beauty of the Masters any less without Tiger? Absolutely not.

Will the winner’s status be any less than Tiger’s?


Do we care if CBS makes a few million dollars fewer than were Tiger playing?

Let’s give the players in this year’s tournament a fair shake. There just might be a new tiger lurking among them.

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February 2018