The place where stuff happens: Self-storage is taking over the Phoenix

Disclosure: Rose Law Group represents self-storage facilities around the Valley

By Joseph Flaherty | Phoenix New Times

Although an endless series of doors stretched down the hall on either side, Terina Giordano knew exactly where to turn to reach the exit. “Just row after row,” Giordano said with a grin, walking purposefully down the corridor. “You learn your way around after a while.”

Knowing her way through a self-storage maze is part of the job. As the general manager of this CubeSmart Self-Storage location, Giordano is the guardian of the worldly possessions kept in the climate-controlled, two-story warehouse on Jefferson Street in downtown Phoenix. She oversees almost 1,000 units. Walking past door after door in the warehouse, nothing to mark your way forward or back, you feel slightly unmoored. Top 40 pop was being piped in from unseen speakers, but otherwise the facility was quiet, clinical, and nearly empty.


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