How social justice helped this Phoenix businesswoman build her online fashion line

Cheryl Najafi’s clothing line, Love Over H8, features soft, sustainable made hoodies and joggers.

By Hailey Mensik | Phoenix Business Journal

U.S. online retail sales will surpass $1 trillion by 2027 compared with $445 billion this year, according to FTI Consulting Inc., a business advisory firm.

And Cheryl Najafi, a Phoenix-based businesswoman with a mission, is working to make her mark while championing social justice through online fashion.

In the wake of President Trump’s travel ban last year, with which Najafi said she disagreed, she launched her online athleisure clothing line Love Over H8. With soft, sustainably made, form-fitting hoodies and joggers, she’s built a growing, cause-driven business while navigating the challenges of e-commerce retail and sustainable fashion in a rapidly changing industry.

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