By Terrance Thorton | Scottsdale Independent
The popular consciousness is a powerful thing, but overcoming those preconceived notions oftentimes leads to new opportunities.
As temperatures begin to reach triple digits, the Phoenix metropolitan area, and the industries within that geographical region, begin to accept a new reality: the summer slowdown.
But that mindset might be about to change.
A growing chorus of event promoters, tourism chieftains and public relations aficionados are fueling the idea the Valley of the Sun — and perhaps most importantly the city of Scottsdale — can capitalize on changing the popular consciousness of summer tourism opportunities.
