Scottsdale tourism industry seeks new fuel to spark summer ignition

A view of participants five years ago during the first Beat the Heat race held in and around WestWorld of Scottsdale. (Submitted photo/Scottsdale Independent)

By Terrance Thorton | Scottsdale Independent

The popular consciousness is a powerful thing, but overcoming those preconceived notions oftentimes leads to new opportunities.

As temperatures begin to reach triple digits, the Phoenix metropolitan area, and the industries within that geographical region, begin to accept a new reality: the summer slowdown.

But that mindset might be about to change.

A growing chorus of event promoters, tourism chieftains and public relations aficionados are fueling the idea the Valley of the Sun — and perhaps most importantly the city of Scottsdale — can capitalize on changing the popular consciousness of summer tourism opportunities.

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