By Adam McCann
Americans love basketball. How much? Let’s put it this way: It has a fanbase that exceeds the population of Spain. And on the business side of things, it’s growing. Today, the average NBA franchise is worth $1.65 billion and draws additional revenues from TV partnerships, merchandise sales and, as of 2017, advertising on NBA team uniforms.
So it’s safe to say — considering the tens of millions of people who regularly watch basketball and the billions of dollars we shell out in its name — that we’re a little more than crazed about the sport.
