Strategic sync: What Taylor Morrison’s $490 million AV acquisition means

And what to expect next as big players jockey for critical mass to lever scale and serve growing customer segments with competitive price points.

By John McManus | Builder

In announcing that it has agreed to acquire AV Homes for $490 million, Taylor Morrison would come within reach of leap-frogging KB Home in the Builder 100 pecking order, creating an 11,000-plus home, $5 billion top-five home building empire.

The $21.50 per share–60% cash and 40% in Taylor Morrison stock–deal’s details in market geography, customer segmentation strategy, price-point positioning, and construction operational processes reflect both a strong incoming fit and a big ongoing demographic opportunity for Taylor Morrison over the next stretch if the transaction closes as expected sometime in the third or fourth quarter of 2018.

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