Katerra doubles down on capacity, with plans for Northern California mega plant in 2019.
By John McManus
Solve for how millennial young adults–more of them–can attain homeownership, which is what 22-to-37 year olds want and what many of them are working for, and reports of the demise of the American Dream will be exposed for what they are. Fake news. Or at least misleading headlines
If Millennials aren’t buying homes, including new homes at the lower price tiers about as fast as builders can build them, that’s news to builders.
Or maybe it’s news that dates back a few years, to 2015 or 2016, when the spigot of demand among young adult buyers began to open up, and when housing finance’s credit box showed first signs of easing up on the excessively tight clamps of qualification, and when home builders in general rekindled focus, product development, and operations on the entry-level, high-volume parts of their strategic models.
