By Jim Dobson | Forbes
Radical Innovation has launched some of the most amazing designs through their annual competition that challenges designers and the hotel industry to not only create the ultimate guest experience but to also develop progressive new ideas that will propel the hotel industry into the future.
I spoke with Radical Innovation head John Hardy, CEO of The John Hardy Group, the hospitality development consultancy behind the annual competition and he explained why he started the competition and why he thinks these creative geniuses will help change the industry forever. “The basic idea of this competition is to give people the opportunity to present their ideas and allow them to meet people that might be able to help them execute on it,” he says. “It’s not just designers that submit their projects, it’s students, hotel brands, cruise ship companies, engineers, and entrepreneurs and it’s a complete cross-section of humanity. We work with these people all year long and for multiple years trying to help get this to market or being part of it ourselves. We’re trying to change the industry for the better and not just copy everything. That’s the biggest difference, and that’s why it’s so hard. We’re trying to create entirely new segments of the hospitality industry that don’t exist that benefit the consumer.”
