By Elena Painter and Ben Johnston | Forbes
If you’ve ever bought or sold a home, you know the complexity and frustration—and the high fees—involved in this critical transaction. You probably used a professional Realtor throughout the process, who guided you through scores of listings and home tours and helped you put together specific offers.
At the end of a months-long process–if you’re lucky–you closed on a home and handed over 3% of the purchase price to the real-estate agent. It’s typically the biggest purchase you’ll ever make, and yet it’s opaque, unpredictable, and expensive. In short, it’s a headache. The process has basically remained the same for decades.