Arizona Republic
The Arizona Cardinals and State Farm have reached agreement on an 18-year naming rights commitment that results in the team’s home venue becoming State Farm Stadium.
“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” Cardinals President Michael Bidwill said in a release. “With State Farm, we absolutely did that. While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state. State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”
“State Farm is committed to making a difference and so are the Arizona Cardinals,” State Farm Chairman and Chief Executive Officer Michael Tipsord said in a release. “Working with them gives us the chance to build even stronger communities in Arizona and helps us build our brand nationally.”
