By Melissa Fittro | Paradise Valley Independent
For a few hours on Sept. 27, Paradise Valley Town Council discussed and evaluated a Statement of Direction to guide the planning of SmokeTree Resort and Bungalow’s revitalization.
Earlier this year, the legacy resort property at 7101 E. Lincoln Drive changed hands for a reported $10 million and new ownership is eying a new chapter for the boutique resort on the edge of paradise.
The original resort, which was established in 1966 and maintained in perpetuity, is now under the guise of a partnership between Phoenix-based Geneva Holdings and Scottsdale-based Ventana Hotels and Resorts.
The resort calls one of the main gateways to Paradise Valley home, and officials say it’s making the wrong statement.
