These Builder 100 companies have had the most success using social media accounts such as Facebook, Twitter, and Instagram.
By Symone Garvett | Builder
As social media continues to take on more importance for U.S. businesses, builders large and small are honing their strategies to market their homes and leverage connections with past and present customers. A review of accounts for the country’s largest builders shows that while all of them have a social media presence, some are true masters.
BUILDER collected data from the Facebook, Twitter, and Instagram accounts of the companies on the 2018 Builder 100 list. Numbers, including likes and follows, for each of the firms were compiled during a two-week period in late October.
The analysis showed a rise in the use of social media marketing among production builders. The top 25 builders with the most active Facebook pages this year had a total of 3.7 million likes, compared to 1.4 million likes in 2015, the last time BUILDER ranked firms by social media use.