By Sara Fischer | Axios
New studies suggest that efforts to bring transparency to media — including attempts by journalists to publicly defend their work, media literacy campaigns, more transparent funding and improved fact-checking partnerships — have helped the media recover a bit of trust with the public after hitting an all-time low in 2016.
The big picture: Transparency works. Even in areas where journalists and media companies never thought they needed to be so explicit, an effort to more clearly explain how their companies operate is helping.
The other side: While trust in the news media has recovered slightly since 2016, it still remains low compared to decades of prior research conducted by Gallup. This could be affected by the larger trends affecting confidence in many major U.S. institutions, which began to decline in 2005, per Gallup.
