Taylor Morrison, Shea Trilogy repeat among “most trusted” housing brands

Lifestory Research annual survey of 30,000 people ranks brands in 14 home building and home-related product categories.

By John McManus | Builder

Bill Taylor writes about how companies distinguish themselves by doing ordinary things in extraordinary ways. His words on the recent passing of Southwest Airlines founder Herb Kelleher at age 87 struck me.

Kelleher was, Taylor observed, “as smart as he was sassy, as competitive as he was human, as consequential as he was approachable.”

In trying to delve beyond those observations that skim the surface traits of a man whose entrepreneurial offspring became one of America’s greatest business case studies in success, Taylor landed on the following lesson to learn from Kelleher’s achievement.

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