An ambitious plan to transform Payson into an Old West Rodeo tourist destination

By Pia Wyer | Payson Roundup

Imagine Main Street busy with people shopping, eating and enjoying a new western-themed town square.

Architect Bob Hershberger shared his vision for the square with the Main Street Merchants Guild last week. The message: Payson as Arizona’s Old West Rodeo Town, can be a vibrant tourist destination.

Hershberger, former dean of the College of Architecture at the University of Arizona, helped develop Tempe’s downtown Mill Avenue. He said they faced economic and infrastructure challenges not unlike Payson, albeit on a larger scale. Mill Avenue is now an economic driver for the city and continues to expand.

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