Surprise isn’t ready for a resort, its own adviser says

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By Jen Fitfield | Arizona Republic

It took $20,000 for Surprise leaders to learn that it isn’t likely that a full-service hotel or resort will come to the city soon.

The city paid a consultant that much to study whether it was possible. Attracting a full-service hotel or a resort is part of the city’s plan to increase tourism and bring in more money.

The consultant, Los Angeles-based CBRE, presented its findings at the April 16 Surprise City Council meeting: It’s not going to happen.

It would be too costly for a developer to build a full-service hotel in the city’s downtown area, CBRE’s Mike Baker told the council members, and there’s not enough demand for a resort in the White Tanks. Those were two of the options studied.

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