Real estate’s latest bid: Zillow wants to buy your house

By Ben Casselman and Conor Dougherty | The New York Times

In today’s on-demand digital world, buying and selling a home remains stubbornly, painfully analog. Most sales still begin with a real estate agent (and a 6 percent commission). Most still end in an office, with the two sides signing page after page of legalese.

Silicon Valley wants to change that. Tech companies have begun to nibble away at the edges of the residential real estate industry, offering virtual open houses, digital closings and other services. Now they are coming straight for the real estate transaction itself through “instant buying,” in which companies buy homes, perform some light maintenance and put them back on the market.

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