Legacy value arguments shape Town of Paradise Valley development

The Town of Paradise Valley continues to grapple with legacy beliefs shaping current and future commercial development sprouting atop SUP properties within municipal bounds. / Paradise Valley Independent

By Terrance Thornton | Paradise Valley Independent

The Town of Paradise Valley is special.

The landlocked municipality is unique as it borders major metropolitan areas — the City of Phoenix and the City of Scottsdale — but since its 1961 incorporation the town has remained a beloved residential relic of 20th Century American suburbia.

Situated amongst both historical and natural landmarks, Town of Paradise Valley resort development, since the days of The Wallace and Ladmo Show dominating early morning airwaves across the Valley of the Sun, the forefathers of the community created a vacation destination away from the limelight of other monikers — and, some say, relished the idea most outsiders considered the area, “Scottsdale.”

But as commercial development expanded and as the inevitable progress of gentrification unfolded, the land where the Town of Paradise Valley stands began to realize significant gains in both value and prominence ushering in a new dynamic to the affluent suburb: Status.


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