Movies such as “My Fair Lady,” “Grease,” “Can’t Buy Me Love,” and “Clueless,” all share the common theme of misunderstood perceptions. In some cases, central characters were perhaps unfairly branded. In other instances, protagonists were presented with a catalyst to ultimately help them become who they were always meant to be. In any case, the viewer gets to witness a dramatic transformation. A similar plot has been unfolding in West Valley.
Long perceived as a manufacturing distribution hub, the West Valley has transformed into a progressive, competitive, and lucrative hotspot of burgeoning innovation, ready-made professional talent and quality of life perfectly suited for those seeking a small-town feel with the amenities of a big city.
“Our primary challenge in the West Valley for several years has been an outdated perception issue about our demographics and quality of life,” says Jeanine Jerkovic, economic development director for the City of Surprise. “This is beginning to change the more that people continue to move to the West Valley and experience the youth and vibrancy for themselves.”