Will Fox Restaurant concepts be ‘cheesecake-ized’ in wake of buyout?

Fox eateries are bringing in a hefty chunk of revenue, filings show

By Brandon Brown |Phoenix Business Journal | 

After news broke July 31 that the Cheesecake Factory Inc. was acquiring Phoenix-based Fox Restaurant Concepts, the chatter on social media instantly became “How will this impact my favorite Sam Fox restaurant?”

So far, Cheesecake Factory executives are giving an answer most people want to hear: Nothing is going to change.

“We want to keep their concepts very much the way they are and not ‘Cheesecake-ize’ them in terms of what they are offering guests,” Cheesecake Factory CEO David Overton, said during a call with investors July 31. “That is our plan for the future as of now.”

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