NCAA to allow student-athletes to benefit from name, image, likeness

The Pat Tillman statue near one of the endzones at Sun Devil Stadium in Tempe, where ASU’s football team plays home games.

ASU’s Crowe, Edwards comment

By Hayleigh Colombo | Columbus Business First

The NCAA’s top governing body, led by Ohio State University President Michael Drake, voted unanimously Tuesday to give student athletes the ability to “benefit from the use of their name, image and likeness,” while affirming that “compensation for athletics performance or participation is impermissible.” 

“We must embrace change to provide the best possible experience for college athletes,” Drake, who is chairman of the NCAA board of governors, said in a statement. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. 

“This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

It’s unclear exactly how athletes would be affected by the NCAA decision. Under the action, each of the NCAA’s divisions are directed to “consider updates to relevant bylaws and policies.”

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