November 17, 2024 1:42 am
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Phoenix Suns sign new banking sponsorship deal

By Brandon Brown | Phoenix Business Journal

The Phoenix Suns have signed a multiyear strategic marketing partnership with Colorado-based FirstBank, making it the NBA team’s “official banking partner.”

The deal includes FirstBank getting the naming rights to a redesigned premium seating option within Talking Stick Resort Arena. The 1STBANK Terrace will feature luxurious and spacious theater boxes that include all-inclusive tickets with VIP parking, gourmet meals and drinks for all events at the arena.

FirstBank has 15 branch locations across the metro Phoenix area.

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