Cannabis open houses

CBD-infused chocolates at a cannabis-themed event. / Photo Michael Czerwonka / Wall Street Journal

Real-estate agents and developers have discovered that cannabis can be a powerful marketing gimmick to sell luxury homes in communities, like Los Angeles, that have legalized recreational marijuana use

By Katherine Clarke | The Wall Street Journal

Los Angeles

On a warm evening in September, guests gathered on the terrace of a roughly $9.5 million contemporary mansion on the market in the Hollywood Hills for an elaborate seven-course meal. In lieu of a wine-pairing for each course, they opted for a different kind of accompaniment—seven flavors of cannabis vape.

The flavors of pot included Grandaddy Purple, a sweet, grape- and berry-tinged strain with a floral smell; Pineapple Express, a potent, tropical strain with supposed energy-boosting effects; and Wedding Cake Profile, which blends the flavors of cherry pie and Girl Scout Cookies.

Smoke filled the air as guests traded personal stories about the first time they “hit a joint.”

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