Americano! – a groundbreaking, true-story musical on the life of a Dreamer debuting in Phoenix in January- has launched new billboards in New York’s Times Square.
The Americano! billboards are being seen on two of Times Square’s most iconic sign locations- the Nasdaq sign, the world’s most famous billboard and the Thomson Reuters sign both of which are the cornerstones of the New Year’s Eve Ball Drop. They are owned by Branded Cities. The promotion and marketing of Americano! in the home of Broadway is unique and unprecedented for an Arizona-based musical.
The musical debuts January 29th and runs until February 23rd at The Phoenix Theatre Company’s Mainstage Theatre.
Americano! is a centerpiece of The Phoenix Theatre Company’s 100th Anniversary Season next year.