Martha Stewart brand to expand into real estate developments

Martha Stewart

By Amy Dobson | Forbes

Jimmy Buffet did it. Aston Martin is in the process of making it happen. And now Martha Stewart has joined the ever-growing ranks of public personas and brands throwing their signature style into the real estate ring.

Marquee Brands, which purchased the Martha Stewart brand for a reported $215 million earlier this year, announced they had hired Brand Labs International to begin preliminary research into developing residential communities under the Martha Stewart concept. Their first step, according to the statement, is to identify cities and developers that make a good fit for the future projects which could include everything from townhomes to condos, assisted living facilities and single family houses. The company plans to search throughout the U.S. as well as locations in Europe and Asia for places that will have a demand for living spaces that fit into the brand of living Stewart has developed through her many books, television shows and homeware products. As she said in a statement:

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