Why Colorado’s largest bank partnered with the NBA to grow in Arizona

By Monica Vendituoli | Phoenix Business Journal

Colorado’s largest Bank, FirstBank, is rapidly approaching $20 billion in assets, when only a decade ago it had less than half of that amount on the books.

Ron Tilton, FirstBank’s President, told Denver Business Journal that one of the key developments FirstBank pursued during the third quarter that helped make that growth happen included partnering with the Phoenix Suns and Phoenix Mercury. 

In October, the NBA’s Phoenix Suns and the Phoenix Mercury, a WNBA team, signed a multiyear marketing partnership with FirstBank. The deal includes FirstBank becoming the NBA team’s “official banking partner” and FirstBank getting the naming rights to a redesigned premium seating option within Talking Stick Resort Arena, which is about to go through major renovations, including more premium seating upgrades.

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