Gen Z loves brick-and-mortar: Could they fuel retail boom?

By Jasmine Wu | CNBC

81% of Gen Z prefers to shop in stores, and 73% like to discover new products in stores, according to a new survey by A.T. Kearney.

More than half said shopping in stores allows them to disconnect from social media and the digital world.

Because of stress, Gen Z also tends to purchase health and wellness products more than other generations.

Brick-and-mortar stores may have a surprising saving grace: the teen shopper.

According to a new survey by A.T. Kearney, consumers ages 14 to 24 overwhelmingly prefer to do their shopping in stores, largely for mental health reasons. Eighty-one percent of Gen Z respondents said they prefer to purchase in stores, and 73% said they like to discover new products in stores.

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