Taylor Morrison ads Alexa to sales team

Home shoppers can now get info and even driving directions to Taylor Morrison communities from the Amazon device.

Builder

Alexa, buy me a house.

Taylor Morrison Home Corporation (NYSE: TMHC) said Monday it has launched a Taylor Morrison ‘skill’ for Amazon Alexa and a new website.

“The ability to meet our customers where they already are—which is largely in their homes—is instrumental in our mission of showing consumers we’re considerate and compassionate,” said Stephanie McCarty, chief marketing and communications officer. “Buying a home is often the largest purchase of someone’s life and, truthfully, it comes with one of the longest, most emotional retail experiences of anything you can buy. Our goal is to help our buyers shop in today’s modern era, and in the same fashion they do for everything else—digitally.”

Alexa can search for nearby Taylor Morrison communities, send driving directions to a mobile device, schedule a tour of a community and more.

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