¡Americano! opened the Phoenix Theater’s 100th season last night to a sell-out crowd. If the buzz in the lobby at intermission and after the show could serve as a review, it is lighting in a bottle.
The true story of a Camelback High School graduate whose dream of being a Marine is thwarted when, on his 18th birthday, he goes to enlist and finds out he is not an American citizen. It truly is a story for our time.
This story defies political party affiliation. Go see it for yourself and let us know your comments. We will follow up with a review soon, but our focus today is on the follow-up story about another dreamer, Jordan and Jason Rose’s 13-year-old son, Logan, who is making his dream of being an entrepreneur come true.
Jordan tells us that since our first brief story about Logan’s first incorporated business, she has had a significant amount of reader comments and questions. Now that his merchandise is selling (He exceeded his projected sales on the first night!), we provide this follow-up.
Logan says that by the time he is 16, he wants to earn $60,000 from his various entrepreneurial ventures. He has always been interested in creating new companies, starting when he was just five years old.
Logan hung signs on the door to every room in Rose’s house indicating the price of entry and turning it into a full-service hotel. He hired his younger brother to “buss” the rooms and bring the patrons cookies.
He started a milkshake-making company which he promoted at the many parties his parents throw. He even built a golf course in the backyard, made it into a country club with a website that sells memberships and lessons.
Most impactful, he charged Jordan for basketball lessons, which is an annuity for Logan as she will never learn to be good.
Americano! will potentially be seen by 10,000 people in Phoenix alone. When Logan understood this, he saw an opportunity. He brought in an investor (Jordan), hired a Rose Law Group lawyer to set up a company, created a budget, consulted with some business mentors with retail experience, figured out inventory, developed a design for hoodies and hats and is now selling online or at the show.
Logan stayed up late last night to attend the first performance and monitor sales. He is happy to report his sales volume more than doubled his conservative projections.
