Meritage Homes takes a new design center tack

Builder

Will now curate design features and elements instead of presenting buyers with a vast menu of options.

Builder

Meritage Homes on Tuesday announced the launch of Design Collections, a new approach to the design process offering curated options for move-up buyers. The launch was propelled by a new consumer research study that drove the development of the new Design Collections and Studio M experience.

According to the new Wakefield study commissioned by Meritage Homes, buyers of new home construction across new home builders found a few key barriers to the process which centered around three main concerns: the time needed to design the interior of their new home, making cohesive style choices and sticking to their budget.

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