Trilogy by Shea, also again, tops the 55+ segment.
Builder
The Lifestory Research 2020 “America’s Most Trusted Study” released Tuesday again put Taylor Morrison on top as the nation’s most trusted home builder.
Lifestory Research 2020 America’s Most Trusted Study tracks the largest home builder brands in the largest housing markets in the United States. The study examines trust among new home shoppers as they are actively in the process of looking for a new home. The study examines brand trust within the broader home building industry, within the 55+ active adult housing segment, and for the first time within the manufactured housing segment. Trust is measured through the Lifestory Research Net Trust Quotient Score, which identifies customers that are trust advocates and trust antagonists. America’s Most Trusted is an annual study performed by Lifestory Research in which the brand’s people trust the most are identified.
