What did you do yesterday? Darryl Berger, Berger Holdings founder, CEO

Darryl Berger / Submitted photo

By Mike Sunnucks | Rose Law Group Reporter

Darryl Berger is the founder and CEO of Berger Holdings, a Phoenix-based diversified real estate company. Berger is also one of the founders of BB Living, a single-family rental community developer that has teamed with Toll Brothers. Berger gave us a rundown of a recent early and very busy day.

5:15 am: Alarm. Notice that our four-year-old slipped into our bed. 

5:30 am: Hot yoga… Zen time! I’m the least flexible yogi in the class.  

6:45 am:  Dress for work. Find a Lego in my shoe.  

7 am: Breakfast with the family. Hectic, yet fun! Our three young boys sing new, generally inappropriate, renditions of Jingle Bells!  

7:40 am: School drop off.  

8 am: Conference call with my BB Living partners in New York City. Quick smack talk about our latest golf rounds. Discuss our pipeline, upcoming key dates, and a mini fire-drill at one of our projects.  

9:30 am: Meeting with a large national masterplan developer. The stated agenda – potentially inviting BB Living into their communities. Their possible agenda – learning build-to-rent trade secrets to compete. They ask about the differences between the BB Living and “horizontal apartment” models, and for the umpteenth time the past eight years, I explain the same. Good talk about the mutual benefits for the parties, but uncertain where talks will go.

11 am: Conference call with Toll Brothers’ Denver division regarding land opportunities.  

12 pm: Lunch at Modern Market with a new hire and our BB Living president. 

1:15 pm: ADD kicking in. Refocus. Realize I owe Jordan Rose a call on her emailed interview request regarding “What I did yesterday”. I’m flattered but also confused about why anyone will care what I did yesterday. 

2 pm: Conference call with Toll Brothers and our capital partner regarding our 2020 biz plan. 

3:15 pm: Meet with my wife and our super for a quick meeting at the house we are constructing. Tons of decisions. Production homebuilding and custom homebuilding are different animals. But, as usual, I leave feeling comfortable with Cullum Homes. They rock! 

4:30 pm: Meeting with my hotel execs regarding pipeline and downtown Phoenix projects. Two steps forward, half step back. OZone’s are complex! 

6pm: Wrap up items. intend to leave the office.  

6:45ish: Actually leave. Dinner at home, chase boys to bath.

7:30 pm: Read, and tuck boys into bed.

8:00 pm: Wife and I take a deep breath. Exhausted.  

9:30 pm: Prayer – grateful for the day, read, sleep.

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