Clean energy company hires Mandalay Homes exec.

Geoff Ferrell/Credit: Builder

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Sonnen, Inc. today announced the appointment of Geoff Ferrell as director of residential specification projects focused on taking sonnen’s residential community virtual power project (VPP) business model to the next level.

The sonnen Group, a unit of Shell, manufactures smart energy storage systems that use clean, decentralized and networked energy system technologies. Its virtual battery consists of digitally networked home storage systems.

As chief technology officer of Mandalay Homes, Ferrell championed significant technological innovations in home building and building science, playing a central role in Mandalay Homes winning the U.S. Department of Energy’s Zero Energy Ready Housing Innovation Award on 12 separate occasions. Ferrell brings a proven background of excellence in energy management, environmental building practices and, most importantly, substantial experience pioneering the first residential solar plus storage sonnen master planned communities in the U.S.

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