Wednesday, October 21, 2020 11:36 pm

New Casa Grande branding campaign to be revealed for council

A proposed billboard design shows the new neon branding campaign for Casa Grande.
/City of Casa Grande

 

By Suzanne Adams-Ockrassa | PinalCentral

A new branding campaign for the city capitalizing on its connection to neon will be unveiled at Monday’s City Council study session.

The campaign designed by Dog Cat Mouse Media for the Greater Casa Grande Chamber of Commerce features the words Casa Grande in colorful rounded letters reminiscent of a neon sign.

The campaign includes a “passport” that visitors can pick up at the chamber and use to collect stamps from various local attractions, businesses and parks. Visitors can collect four different circular stamps that feature the words, “Park It!,” “Love It!,” “Live It!” or “Work It!”

The Neon Sign Park opened downtown within the past year.

A refreshed visitors’ website is included in the campaign along with neon-colored business cards for community leaders such as Mayor Craig McFarland, chamber President Renee Louzon-Benn and the director of the Casa Grande Main Street program to hand out.

The consultant also suggests new welcome signage with the new neon logo be placed around town and painting street curbs different colors to signify different districts within the town.

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