By Alison Bailin Batz | AzBigMedia
Even though Arizona’s tourism industry is struggling to cope with the unprecedented current health crisis, the industry boasts a wow factor that will bring it back quickly and better than ever.
And numbers don’t lie. Last year, Arizona hotels and resorts hosted more than 45.5 million overnight visitors, resulting in $24.4 billion in direct visitor spending and $3.6 billion in tax revenue.
However, while these numbers are astounding, they don’t tell the whole story of the hospitality industry in this state. So much goes into making our local hotels and resorts special, both to us and to travelers from across the globe.