As the coronavirus spreads, it’s not business as usual for real estate agents

By Brenda Richardson | Forbes

Traditional real estate practices have become a tough tightrope to walk in the age of the new coronavirus as agents try to balance job responsibilities with common-sense measures to protect buyers and sellers, and even themselves. 

As the spring selling season gets underway and the number of coronavirus cases and deaths rises across the United States, some agents have had to come to terms with the harsh reality that the outbreak is putting them in the delicate position of forgoing common practices such as holding open houses or even shaking hands to contain the spread of the COVID-19 disease.

 In guidelines issued by the National Association of Realtors, agents have been encouraged to propose alternative marketing opportunities for their sellers’ consideration such as video tours and other methods to virtually tour a property.


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