Home features that sell

By Jeff Tucker | Zillow.com

  • Design elements associated with the “modern farmhouse” style fetch the biggest price premiums.
  • Self-admitted fixer-uppers sell for almost 28% less than expected.
  • Many higher-end, custom home features are associated with slower sales.

Many rustic-chic home design elements – of the kind often featured on popular home improvement TV shows – also frequently pop up in the online listing descriptions of homes that end up selling for more money than otherwise expected.

The apex of the trend? Over the past two years, homes described as “modern farmhouse”-style sold for about 10% more than expected, according to a Zillow analysis of listing language and the sales performance of thousands of homes nationwide in 2018 and 2019. Other features that could help boost proceeds for sellers include waterfall countertops (listings mentioning this feature sell for 9.4% more than would otherwise be expected), Moroccan tile (7.3%), Craftsman-style homes (6%) and exposed brick (6%).

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