Lennar launches digital homebuying

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(Disclosure: Rose Law Group represents Lennar.)

By Mary Ann Azevedo | Forbes

As the COVID-19 pandemic continues to impact every industry, the nation’s largest homebuilder is taking steps to help minimize the impact on its business.

Miami-based Lennar Corp. said yesterday that it’s now allowing people to purchase a home completely remotely with the option for “a personal and private tour” prior to closing.

The move comes just weeks after one of the company’s employees, a Seattle-based customer care representative, died from the coronavirus.

Lennar CEO Rick Beckwitt says the company has accelerated its digital platform to accommodate customers’ desires to close on their home “without risk or contact.”

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