By Kevin Reagan | The Chandler Arizonan
Mayor Kevin Hartke said the city will soon be launching a re-branding effort to give West Chandler a fresh identity.
During his annual State of the City address on Feb. 20, Hartke announced a new marketing initiative that will direct more attention to an industrious region of Chandler that’s home to about 28,000 jobs and more than 600 businesses.
“This re-brand will provide a unique identity to the area and for increasing the number of developments and businesses that are expanding there,” the mayor said.
Hartke later elaborated that West Chandler, which stretches from Interstate 10 to McClintock Drive, is overdue for a review of its land-uses and existing businesses.
“We’ve really not had a fresh look at West Chandler coming out of the recession,” Hartke said. “We’ve just seen organic growth.”