December 27, 2024 3:34 pm
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Goodyear asked to change billboard deal due to COVID-19’s hit on advertising revenue

A sign advertises Goodyear. The city ranked sixth in the U.S. in the rate of population growth last year, according to a Census Bureau report released on Thursday.

By Mike Sunnucks | Rose Law Group Reporter

The Goodyear City Council is looking at adjusting an electronic billboard deal with Clear Channel Outdoors LLC because of the impact of COVID-19.

Goodyear and Clear Channel Outdoors have a 25-year deal allowing the billboard company to operate digital billboard on city property along Interstate 10.

The economic fallout from the Coronavirus has prompted Clear Channel to ask for a temporary reduction in licensing fees it pays to the city from ad revenue.

The Goodyear City Council will look at a 3-month, 50-percent reduction in the revenue it receives from billboards at its April 27th meeting. The reduction amounts to $25,700 and would commence May 1st.

The pandemic has hit advertising revenue for a number of outlets including billboards and print publications

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