Saturday, September 26, 2020 11:14 pm

Hoteliers find revenue, outreach opportunities in F&B

By Stephanie Ricca | Hotel News Now

GLOBAL REPORT—While the coronavirus (COVID-19) pandemic is shutting many hotels completely, some hoteliers are finding revenue, marketing and even public relations opportunities through food and beverage.

The world has seen many restaurants in recent weeks adapt their operations to carry-out or delivery formats only, and many full-service hotels have followed suit. The difference is that while hotel restaurants typically drew business primarily from guests, now they’re connecting more with locals, who are happy that food carryout and delivery is still on the list of permitted activities under pandemic restrictions.

For Bill Nassikas, president and COO of Westroc Hospitality, keeping Westroc’s three Phoenix-area independent hotels open is more of an investment in the future, he said.

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