National Association of Home Builders
Home builders make a lot of decisions about how to run their businesses every day. Among their most critical determinations is what features to include in the homes they build. Experience, region, trends, target audience and many other factors play a role in a decision that directly affects their bottom line.
In order to provide our members with actionable research, NAHB conducts a nationwide survey annually to find out the most likely (and unlikely) features builders will include in the typical home they build during the upcoming year.
The graph below shows the features builders are most likely to include in their homes in 2020. A walk-in closet in the master bedroom, low-e windows and a laundry room are at the very top, with average ratings of 4.8 or 4.9 (on a scale from 1 to 5, where 1 means not at all likely and 5 means very likely).