Optima debuts virtual sales experience


AZRE | AZBigMedia

In these unique times, multifamily development firm Optima is debuting an enhanced virtual sales experience at 7180 Optima Kierland to accommodate prospective buyers in advance of the luxury residential community’s summer opening.

The 12-story tower has topped off construction and just last month surpassed 65 percent sold. Now, to respect necessary social distancing, Optima has upgraded its online buying experience, which the company first introduced more than three years ago, to allow for a more comprehensive and interactive platform for buyers. While stay-at-home restrictions limit prospective buyers from house hunting in the traditional sense, Optima is ensuring that the tools are in place to support those who are in need of a future home.

“More than 50 percent of our buyers are from out-of-state, so virtual communication is the preferred method regardless of the ability to physically visit our onsite sales gallery,” said Crel Vogel, sales manager at 7180 Optima Kierland. “We’re still seeing buyers purchase a home with us as they look to the future and identify Optima Kierland as an incredible opportunity. These buyers and prospects have confidence in the Optima brand and are familiar with the high-quality that Optima consistently has delivered at its other developments.”


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