Realtor Magazine | National Association of Realtors
Americans are resuming their house hunting online after taking a pause during the initial stages of the COVID-19 outbreak. One way to track potential buyer interest: internet searches.
10 Metros With the Largest Spikes in Google Searches
The following cities have seen the largest increases in Google searches for the term “homes for sale” since reaching a 2020 low earlier this year.
- Tucson, Ariz.
- Rochester, N.Y.
- Jacksonville, Fla.
- Miami
- Seattle
- Grand Rapids, Mich.
- Memphis, Tenn.
- Milwaukee
- New Orleans
- Cincinnati, Ohio
Source: LendingTree
LendingTree’s team analyzed Google search data to see how popular the search term “homes for sale” is in 50 of the nation’s largest metros. Overall, searches for the term “homes for sale” have risen in every metro tracked, compared to their 2020 lows at the onset of the coronavirus outbreak in the U.S..
By the end of April, the number of property searches had rebounded by 54%