By Rich Binsacca | ProBuilder
Maybe it’s because I’m the second child of three, or a member of a generation wedged between Baby Boomers and Millennials, or because I root for a perennial .500 baseball team, but I have a soft spot for builders in the middle of our Housing Giants rankings.
Often overshadowed by their overachieving big brothers (the publics) or über-creative and nimble smaller siblings, production builders in the center of our annual list rarely get much attention—the classic middle-child syndrome.
And why should they? After all, those ranked from 21 to 150 by revenue commanded only about 8.4% of all home closings in 2019, while the market share among the top 20 continued to grow … often by gobbling up well-run and profitable builders occupying the ranks below them.