WV benefiting from years of branding efforts

By Rebekah Morris | AZBEX

On Wednesday, July 8th, nearly 80 people attended the BEX Virtual Leading Market Series discussion highlighting current and upcoming economic development happenings in the Central and West Valley of Phoenix. Panelists included Lori German, Communications Director for the City of Glendale, Sintra Hoffman, President and CEO of Westmarc, Christine Mackay, Community and Economic Development Director for the City of Phoenix and David Roderique, Economic Development Director for the Town of Buckeye

Focus on Employment Growth and Services while Overcoming Misconceptions 

For years, the West Valley has battled to overcome a perception that the workforce is not available for major employers. Hoffman detailed the efforts of Westmarc, working with the Maricopa Association of Governments and Arizona State University, to bring data on residency, industries represented, educational attainment and more to the market so that potential employers know that they will have available workforce if they do choose to locate there.  

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