Lennar pivots on product offerings to lure buyers amid work-at-home shift

By Angela Gonzales | Phoenix Business Journal

Alan Jones, president of the Arizona division for Lennar Corp., always figured the company’s Next Gen flexible suite homes product line was a good idea. Now, amid the coronavirus pandemic, new home buyers are flocking to the company’s mutlifaceted design.

Originally designed as a mulitgenerational home, where grandma can be nearby — complete with a door between the suite and the rest of the house — they now are being embraced by families who are working from home or setting up classroom space for their children during the pandemic.

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